Privacy policy

Effective Date: 10/10/2025
Company: SECRET SCENTA PERFUMES AND COSMETICS TRADING LLC
Brand Name: SECRET SCENTA
Address: Dubai, UAE
Email: contact@secretscenta.com


1. Introduction

This Privacy Policy explains how SECRET SCENTA PERFUMES AND COSMETICS TRADING LLC, operating as SECRET SCENTA (“we”, “us”, or “our”), collects, uses, stores, and discloses information obtained from users (“you” or “your”) when you interact with our website, applications, products, customer support channels, physical locations, events, or retail stands (collectively, the “Products and Services”).

We respect your privacy and are committed to protecting your personal data. Please read this Privacy Policy carefully to understand how your information is handled.

By accessing or using our Products and Services, you agree to this Privacy Policy. If you do not agree, please do not use our Products and Services or submit personal information. Certain services or purchases may not be available if required information is not provided.

This Privacy Policy may be updated periodically. Continued use of our Products and Services constitutes acceptance of any updated version. We encourage you to review this Policy regularly.

For legal purposes, the data controller is the legal entity located in your country of residence or billing country. Full details are provided at the end of this Policy.


2. Information We Collect

We may collect personal and non-personal information (“Collected Information”) either directly from you or automatically through your use of our Products and Services.

Information may be collected when you:

• Make a purchase
• Browse or interact with our website
• Use our mobile applications
• Subscribe to marketing communications
• Contact customer support
• Interact with us at events or retail locations
• Accept cookies or tracking technologies


3. Information You Provide

You may provide information including, but not limited to:

• Full name
• Postal address
• Email address
• Phone number
• Date of birth or age
• Gender (optional)
• Account login credentials
• Payment method details
• Billing and shipping addresses
• Purchase and order history
• Preferences and interests
• IP address
• Skin or hair information (only if voluntarily submitted)
• Photos, reviews, comments, or uploaded content
• Social media profile data when using social logins
• Recipient contact details for gift or referral orders


4. How We Use Your Information

We use Collected Information to:

• Process orders and payments
• Provide customer support
• Manage user accounts
• Send transactional communications
• Personalize content and marketing
• Improve website functionality and user experience
• Maintain security and system integrity
• Detect and prevent fraud
• Send promotional communications (with consent)
• Manage events, contests, and loyalty programs
• Conduct internal analytics and reporting
• Comply with legal and regulatory obligations


5. Legal Basis for Processing

We process personal data when:

• Necessary to fulfill a contract
• You provide consent
• Required by law
• Needed to protect vital interests
• Based on legitimate business interests


6. Automated Data Collection

We may automatically collect information such as:

• IP address
• Browser type
• Device information
• Approximate location
• Pages visited
• Click behavior and usage data

If you use our mobile application, you may remain logged in. Anyone with access to your device may access your account. We recommend using device-level security features.


7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable essential website functionality
• Analyze website performance
• Support advertising and marketing efforts
• Remember user preferences

You may disable cookies through your browser settings. Disabling cookies may affect certain site features.


8. Social Networks

Interactions with social media platforms are governed by the privacy policies of those platforms. We are not responsible for their data practices.


9. Third-Party Data Sharing

We do not sell your personal data.

We may share information with:

• Service providers and processors
• Payment processing partners
• Shipping and logistics providers
• Analytics and marketing service providers
• Government authorities when legally required
• Business transfer or merger entities

All third parties are required to protect your information.


10. Push Notifications

You may opt out of push notifications at any time through your device settings.


11. Data Retention

We retain personal data as follows:

• Customers: up to 5 years
• Marketing leads: up to 2 years
• Cookies and tracking data: up to 12 months

Retention periods may vary when legally required.


12. Your Rights

You may request:

• Access to your data
• Correction of inaccurate data
• Deletion of data
• Data portability
• Restriction of processing
• Objection to processing

Requests can be submitted to contact@secretscenta.com.


13. Email Marketing Opt-Out

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link or by contacting contact@secretscenta.com


14. Postal Marketing Opt-Out

You may opt out of postal communications by contacting contact@secretscenta.com.


15. SMS / Text Marketing

You may receive promotional text messages. You can opt out at any time by replying:

STOP, CANCEL, QUIT, END, or UNSUBSCRIBE

SMS services are operated by SECRET SCENTA.


16. U.S. Residents (CCPA)

We comply with applicable California privacy laws.

California residents may request disclosure or deletion of personal data.

Contact:
SECRET SCENTA
Dubai, UAE
contact@secretscenta.com


17. Children Under 13

We do not knowingly collect personal information from children under the age of 13.


18. Do Not Track Signals

We do not respond to browser “Do Not Track” signals.


19. Geo-Location Data

You may disable location services through your device settings.


20. Additional Rights

You may lodge a complaint with your local data protection authority if you believe your rights have been violated.


21. International Data Transfers

Personal data may be transferred and processed internationally using appropriate legal safeguards.


22. Data Security

We implement industry-standard technical and organizational security measures. However, no system is completely secure, and we cannot guarantee absolute security.


23. Policy Modifications

This Privacy Policy may be updated at any time. Updates will be posted on our website.


24. Contact Information

For privacy-related questions or requests, contact:

SECRET SCENTA
Privacy Team
Dubai, UAE
contact@secretscenta.com


Last Updated: 08/01/2026